Determine Why You Want to Sell Unwanted Property


Selling a house can be a stressful yet financially rewarding experience. According to recent data, the median sale price for homes in Richmond is $350,000, up 10% from last year. With home values rising, now may be an optimal time for homeowners to sell their properties and realize significant gains.

However, successfully navigating the sales process requires careful planning and preparation. Home sellers must thoughtfully consider their motivations, accurately price their homes, and take steps to make their properties appealing to buyers. It’s also essential to work with a knowledgeable real estate agent who can effectively market the home and manage showings and negotiations.

By setting realistic expectations, making smart decisions, and partnering with the right real estate professional, Richmond homeowners can sell their properties smoothly and profitably. This guide covers key steps and best practices for selling your home quickly and for top dollar. To be fully prepared, also check out the following post: Sell Any Unwanted Property in Richmond.

Reasons to Sell Your Property in Richmond

There are many reasons why homeowners may consider selling their property in Richmond. Some common motivations include:

Moving – One of the most common reasons for selling is needing or wanting to move. This could be due to a job change, retirement, family reasons (growing/shrinking household size), or wanting to relocate to a different neighborhood or city. Selling allows homeowners to cash out equity and facilitate their move.

Downsizing – As kids grow up and leave home, many empty nesters opt to downsize to a smaller property that better suits their needs. This allows them to pocket extra cash from the sale proceeds. Downsizing also reduces maintenance costs and effort.

Upsizing – While less common, some growing families outgrow their starter home and want to upsize to accommodate more space needs. Selling their current home allows them to tap into equity to afford a larger home.

Financial Reasons – Some homeowners may need to sell for financial reasons such as job loss, divorce, or debt consolidation. Selling allows them to pay off debts and improve their financial position. Others may want to take advantage of home price appreciation to cash out for other investments or purchases.

Investment Property – Investors may decide to sell if the property no longer cash flows well or they want to take profits during a hot real estate market. Selling investment properties allows investors to realize returns and redeploy capital elsewhere.

Change in Circumstances – Major life changes like marriage, divorce, having kids, illness, or death in the family can all prompt the sale of a home. The property may no longer suit the homeowners’ evolving needs.

Retirement & Relocation – Those retiring often sell their homes to fund their retirement nest egg. They may relocate to a lower cost of living area, warmer climate, or closer to family. Downsizing allows retirees to reduce expenses.

No matter what the reason, determining why you want to sell is the critical first step in the home selling process. It allows you to time the sale appropriately and set realistic expectations.

Determine the Value

Determining the value of your property is one of the most important steps when preparing to sell. You’ll want to price your home competitively to attract buyers, but also maximize your profit. Here are some tips on assessing your property’s value:

  • Research comparable properties. Look at similar homes that have recently sold in your neighborhood. Consider the location, size, age, and condition of the home. How do they compare to yours? This will give you a good idea of the market value range for your area. You can find this information on real estate websites or work with a local real estate agent.
  • Get an appraisal. Hire a professional appraiser to assess your home’s value. They will do an in-depth analysis of your property’s features and provide an estimate of its fair market value. While appraisals cost money, they provide an unbiased, third-party perspective.
  • Consider upgrades and renovations. Major remodels and upgrades like kitchens, bathrooms, and finished basements can significantly increase a home’s value. Factor in the money you’ve invested to improve your property.
  • Location matters. Desirable school districts, proximity to amenities, access to transportation, and low crime rates impact value. Weigh your home’s location and neighborhood.

Taking the time to properly determine your home’s value will pay off when you go to list and sell. Pricing it right from the start can generate more interest, offers, and a higher final sale price.

Work with a Real Estate Agent

Working with a real estate agent is one of the most important steps when selling a property. Their expertise and services can make the process significantly easier and get your home sold for the best price. Here are some key reasons to use an agent:

Marketing Expertise – Real estate agents have extensive experience marketing and advertising properties. They will know the most effective methods for promoting your home, such as professional photography, online listings, open houses, networking with other agents, and more. Their marketing will expose your home to the largest possible buyer pool.

Negotiation Skills – Seasoned real estate agents are skilled negotiators. They know how to highlight the attractive features of your home, work with buyers’ agents to build interest, and negotiate the best price and terms. Their negotiation expertise can result in tens of thousands more for the sale price.

Knowledge of Market Conditions – Real estate agents are immersed in the local market every day. They know the comparable prices of recently sold homes in your area and current market conditions. This allows them to accurately price and market your home to sell quickly and for top dollar.

Handling Paperwork – Real estate transactions require extensive paperwork, disclosures, and legal contracts. Real estate agents have experience navigating this process smoothly. They’ll handle all the required filings and documentation.

Showing Management – Your agent will handle all showings, providing convenience and security. They’ll ensure potential buyers are qualified and screen for those sincerely interested in your home. This saves you time while still allowing serious buyers to view the property.

Working with a talented real estate agent provides immense value through the entire sales process. Their expertise in marketing, negotiations, and transactions will ensure you get the best price and terms when selling your home.

Prepare the Property

Preparing your property for sale is one of the most important steps in the home selling process. Taking time to make repairs, stage, and declutter can help you sell your home faster and for a higher price. Here are some tips on preparing your property:


  • Inspect your home and make any necessary repairs. Fix leaky faucets, cracked tiles, peeling paint, squeaky doors, etc. Buyers want a move-in ready home.
  • Consider hiring professionals to do repairs you can’t tackle yourself. This includes plumbing, electrical, roofing, and other specialized repairs.
  • Replace any broken appliances or features. Update fixtures to modern styles if needed.
  • Do a deep clean including carpets, walls, windows, etc. The home should look fresh and flawless.


  • Declutter all rooms so they appear spacious and tidy. Remove excess furniture and personal items.
  • Rearrange furniture to highlight the best features of each room. Open up cramped spaces.
  • Make minor decor upgrades like new throw pillows, lamps, curtains to modernize the style. Neutral colors work best.
  • Hire a professional stager if needed. They have expertise on showcasing homes.


  • Remove all clutter from counters, closets, drawers, etc. Pack away personal items like family photos.
  • Organize items left out like books, toys, toiletries. Buyers want to envision their own belongings.
  • Clean out the garage and exterior spaces. Remove unused furniture, tools, and other items.
  • Rent a storage unit to clear out excess furnishings you want to keep.
  • The goal is for the home to look clean, spacious, and move-in ready.

Taking time to prepare your property will maximize its appeal to potential buyers. Invest effort into repairs, staging, and decluttering before listing your home. It can really pay off in the end.

List the Property

One of the most important steps when selling your home is properly listing it on the Multiple Listing Service (MLS). The MLS is where real estate agents search for homes on behalf of their buyers. A complete and accurate listing is crucial for attracting qualified buyers.

When creating your MLS listing, be sure to highlight all of the best features of your home. Provide an honest and detailed description of each room, amenities, recent updates, neighborhood, schools, and anything else that makes your property stand out. High-quality photos are also essential for showcasing your home in the best possible light. Take photos during the day with good lighting from various angles.

In addition to the MLS, discuss open houses with your real estate agent. Open houses allow potential buyers to view the home during designated hours without an appointment. They create more visibility and opportunities for selling your home quickly. When hosting open houses, make sure the property is clean, decluttered, and staged. Also plan to be away from the home during showings.

Properly listing your home on the MLS with great photos and open houses will maximize its exposure to qualified buyers. This increases the chances of securing a good offer and selling for top dollar. Take advantage of these listing opportunities to showcase your property.

Market the Listing

Once your property is listed, it’s time to get the word out to potential buyers. A good marketing strategy is crucial for generating interest and attracting qualified buyers. Here are some of the best ways to market your Richmond listing:

Online Ads

Online advertising reaches the widest audience in today’s digital age. Work with your agent to create ads on popular real estate sites like Zillow, Trulia, and Make sure the ads have great photos, an accurate description, and highlight the best features of your home. Paid ads on Facebook can also help expand your reach.


Install a professional “For Sale” sign in the front yard. This lets people in the neighborhood know your home is for sale. Your agent may have branded signs or install a lockbox for easy showings. Some agents recommend signs on busy nearby streets to catch more eyes.

Open Houses

Holding open houses is one of the most effective ways to showcase your property. Open houses allow buyers to tour the home freely and get a true feel for the space and layout. Work with your agent to determine the best days/times for open houses and how to promote them. You may want to hold multiple open houses on different weekends and at varied times to increase foot traffic.


In addition to online ads, having printed flyers can help spread the word about your listing. Your agent may distribute flyers around the neighborhood, hang them in local businesses, and hand them out at other open houses. This gives your listing more visibility in the local community.

Properly marketing the listing is critical to generating interest, bringing in potential buyers, and ultimately selling the home. Leverage a variety of digital and in-person tactics to get your property in front of the most people.

Manage Showings

Once your property is listed, your real estate agent will likely receive inquiries from potential buyers wanting to view the home. It’s important to properly manage these showings to ensure a smooth selling process.


  • Have an open line of communication with your real estate agent regarding showing requests. Discuss your availability and preferences for showings.
  • Respond promptly to all showing requests, even if it’s to decline the request. Quick communication is key.
  • If accepting a showing, provide clear instructions on how to access the property. This includes where you hide the key, how to disarm the alarm, etc.


  • After each showing, follow up with your real estate agent to get feedback. What did the potential buyers like or dislike about the property? Did they make an offer? Feedback is invaluable.
  • Also request feedback from the agent conducting the showing. Were there any issues accessing the home? Could it be staged better? Take notes.


  • When allowing access to your vacant home, take precautions to protect your valuables. Remove small items like jewelry that could easily go missing.
  • Require agents to accompany all showings and prohibit unaccompanied showings. This provides accountability.
  • If you have security cameras, consider monitoring showings remotely to oversee activity within your home.

Properly managing showings by communicating, gathering feedback, and prioritizing safety will lead to a smooth sales process and increase the likelihood of getting an acceptable offer.

Negotiate and Close

Once you start receiving offers on your Richmond property, it’s time to negotiate with potential buyers. There are several key steps in this process:


  • Carefully review all offers and counteroffers. Compare proposed prices, desired closing dates, contingencies, and other terms. Your real estate agent can help you understand the implications of each offer.
  • Decide if you want to accept an offer, reject it, or counter it. Counteroffers allow you to negotiate on price, closing date, or other factors.
  • Be prepared for some back-and-forth negotiation until you reach agreeable offer terms. Don’t get emotionally invested in any one offer until it is finalized.


  • Once an offer is accepted, the buyer will likely conduct inspections of the property. This includes general home, pest, and sometimes sewer inspections.
  • If issues are found, you can choose to address them or negotiate with the buyer on solutions, such as a price reduction. Be responsive and reasonable.


  • The buyer’s lender will require a third-party appraisal to ensure the purchase price aligns with the property’s market value.
  • If the appraisal value comes in lower than the agreed price, be prepared to renegotiate or contest the appraisal.


  • There will be many documents to review and sign as you get closer to closing. Read everything closely and consult your agent with any questions.
  • Final documents will include the sale agreement, deed, disclosures, bill of sale, and closing instructions.
  • You will need to coordinate tasks like paying off your mortgage and home equity loan. Change utilities, insurance policies, etc. to prepare for the ownership transfer.

With good negotiation and preparation, you can close on the sale of your Richmond property smoothly. Be patient, stay engaged, and let your agent guide you through this important process.


Selling your unwanted property in Richmond can be a smooth process if you take the right steps. Here are some key takeaways:

  • Determine why you want to sell – downsize, relocate, invest proceeds elsewhere. Clarify your motivations upfront.
  • Get a professional appraisal and compare to market data to price your property competitively. Price it right to sell faster.
  • Hire a knowledgeable local real estate agent to handle showings, negotiations, paperwork. Their expertise is invaluable.
  • Make minor renovations and thoroughly clean/stage your property. Great first impressions matter.
  • List the property on MLS and market through your agent’s network. Cast a wide net for potential buyers.
  • Be flexible and accommodating with showings. Make the process easy for buyers to view.
  • Expect multiple offers in a sellers’ market. Negotiate the best terms but don’t get greedy.
  • Close on time after inspections and appraisal. Celebrate your successful sale!

The key is being organized, patient and working with experienced professionals. Now is an excellent time to sell unwanted property in Richmond’s hot market. Contact an agent today to get started. Need to “Sell My House Fast in Richmond, VA“, then:

Give Us a Call Today at (804) 420-8515

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